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~isPartOf:"Asian business & management"
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Asian business & management
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Industrial marketing management : the international journal for industrial and high-tech firms
7
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6
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Edward Elgar E-Book Archive
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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World review of entrepreneurship, management and sustainable development
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A master class in brand planning : the timeless works of Stephen King
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Absolute essentials of business and economics
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Asian journal of management cases
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Baltic Journal of Economic Studies
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Discussion paper / Center for Economic Research, Tilburg University
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Entrepreneurship marketing : principles and practice of SME marketing
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Handbook of research on IoT, digital transformation, and the future of global marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
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2
Entrepreneurial bricolage and marketing capability : contingent roles of market turbulence and strategic flexibility
Li, Xiaolin
;
Wang, Changyu
- In:
Asian business & management
21
(
2022
)
3
,
pp. 458-481
Persistent link: https://www.econbiz.de/10013433439
Saved in:
3
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
4
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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