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language:"eng"
~isPartOf:"Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers"
~person:"Bamber, Christopher John"
~person:"Bichler, Martin"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Book section"
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Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
Contemporary issues in marketing : principles and practice
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Market design : foundations and applications
Bichler, Martin
- In:
Business information systems workshops : BIS 2013 …
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(pp. 1-2)
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2013
Persistent link: https://www.econbiz.de/10010210773
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