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language:"eng"
~isPartOf:"Cutting edge international research"
~subject:"United States"
~type_genre:"Book section"
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Advertising
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Advertising effects
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Arzneimittel
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Comparison
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Consumer behaviour
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Deutschland
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Germany
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Hong Kong
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Hongkong
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Chan, Kara
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Diehl, Sandra
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Terlutter, Ralf
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Cutting edge international research
Investing in health : the social and economic benefits of health care innovation
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Economic dimensions of personalized and precision medicine
2
Measuring and modeling health care costs
2
Research findings in the economics of aging
2
The economics of medical technology
2
A - N
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Consumer behavior
1
Developments in the economics of aging
1
Embracing entrepreneurship across disciplines : ideas and insights from engineering, science, medicine and arts
1
Emerging technologies : from hindsight to foresight
1
Engaging consumers through branded entertainment and convergent media
1
Engaging the new world : responses to the knowledge economy ; in honour of Peter J. Sheehan
1
Explorations in the economics of aging
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
1
Handbook of health economics ; Volume two
1
Handbook of pricing research in marketing
1
Health at older ages : the causes and consequences of declining disability among the elderly
1
Issues in Indo-US trade and economic cooperation
1
Measuring capital in the new economy
1
Medical care output and productivity
1
Modelling our future : population ageing, health and aged care
1
Perspectives on financing innovation ; [papers presented at a Conference on "Financing Innovation : Toward Our Economic Future", hosted by the George Washington University Law School Center for Law , Economics and Finance (C-Leaf)" on March 25 - 26, 2011]
1
Pharmaceutical innovation : incentives, competition, and cost-benefit analysis in international perspective
1
Pharmaceutical markets and insurance worldwide
1
Productivity, technology and economic growth
1
Regulation versus litigation : perspectives from economics and law
1
Regulatory reform reconsidered
1
Scanner data and price indexes
1
Sport and public policy : social, political, and economic perspectives
1
Stock returns : cyclicity, prediction and economic consequences
1
Systematic implications of transatlantic regulatory cooperation and competition
1
The Oxford handbook of business ethics
1
The Oxford handbook of the economics of the biopharmaceutical industry
1
The Swedish pharmaceuticals market : essays on entry, competition and antibiotic resistance
1
The changing face of US patent law and its impact on business strategy
1
The economics of new health technologies : incentives, organisation and financing
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
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(pp. 297-312)
.
2010
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