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language:"eng"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~person:"Seiders, Kathleen"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"Handbuch"
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Does marketing need reform? : fresh perspectives on the future
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Making marketing accountable : a broader view
Lemon, Katherine N.
;
Seiders, Kathleen
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 201-208)
.
2006
Persistent link: https://www.econbiz.de/10003430328
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