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language:"eng"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"Handbuch"
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Keller, Kevin Lane
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Kotler, Philip
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Does marketing need reform? : fresh perspectives on the future
Building corporate identity, image and reputation in the digital era
4
Handbook of relationship marketing
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary trends in innovative marketing strategies
2
Developing digital marketing : relationship perspectives
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
History of marketing thought ; Volume 3
2
Interdisciplinary management research XVI ; 1
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
The SAGE handbook of marketing ethics
2
The nature and scope of marketing research
2
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Climate change and global development : market, global players and empirical evidence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Consumer culture theory
1
Contemporary issues in marketing : principles and practice
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
1
Digital marketing : global strategies from the world's leading experts
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Emerging trends in business : an interdisciplinary approach
1
Enhancing customer engagement through location-based marketing
1
Entrepreneurial Rise in the Middle East and North Africa : The Influence of Quadruple Helix on Technological Innovation
1
Entrepreneurial marketing
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
1
Evolving and emerging issues in marketing strategy
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
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2
Marketing to the new customer majority
Wolfe, David B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 166-171)
.
2006
Persistent link: https://www.econbiz.de/10003430301
Saved in:
3
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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