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language:"eng"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"Handbuch"
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Kotler, Philip
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Does marketing need reform? : fresh perspectives on the future
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Marketing in the emerging markets of Islamic countries
10
Sustainable marketing, branding, and reputation management : strategies for a greener future
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Research at the marketing-entrepreneurship interface
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Inside marketing : practices, ideologies, devices
6
Reconnecting marketing to markets
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of Islamic marketing
5
Handbook of research on Asian business
5
Handbook of research on marketing and corporate social responsibility
5
Making a difference through marketing : a quest for diverse perspectives
5
Modern healthcare marketing in the digital era
5
Research handbook of marketing in emerging economies
5
The Oxford handbook of strategic sales and sales management
5
The Routledge companion to advertising and promotional culture
5
The SAGE handbook of marketing theory
5
The SAGE handbook of social media marketing
5
The brand challenge : adapting branding to sectorial imperatives
5
The handbook of marketing research : uses, misuses, and future advances
5
Using influencer marketing as a digital business strategy
5
Contemporary issues in marketing : principles and practice
4
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Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 265-269)
.
2006
Persistent link: https://www.econbiz.de/10003430349
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12
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
13
Marketing reform : a meta-analytic, best practice framework for using marketing metrics effectively
Farley, John U.
;
Kopalle, Praveen K.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 312-316)
.
2006
Persistent link: https://www.econbiz.de/10003430359
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