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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Foundations and trends in marketing : FTMKT"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~type:"book"
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Edward Elgar E-Book Archive
Foundations and trends in marketing : FTMKT
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of strategic marketing
SpringerLink / Bücher
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Springer eBook Collection
48
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Industrial marketing management : the international journal for industrial and high-tech firms
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International series in quantitative marketing
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Palgrave pivot
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Springer Proceedings in Business and Economics
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ERIM report series research in management
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Marketing intelligence & planning
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OECD Health Statistics
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SAGE library in marketing
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ECONIS (ZBW)
184
USB Cologne (EcoSocSci)
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1
Aesthetics in marketing
Hagtvedt, Henrik
-
2023
Persistent link: https://www.econbiz.de/10014457594
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2
Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
-
2022
Persistent link: https://www.econbiz.de/10012822077
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3
Privacy and consumer empowerment in online advertising
Choi, W. Jason
;
Jerath, Kinshuk
-
2022
Persistent link: https://www.econbiz.de/10012822090
Saved in:
4
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
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5
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013164036
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6
The rise of mobile marketing : a decade of research in review
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
-
2022
Persistent link: https://www.econbiz.de/10013485848
Saved in:
7
Language research in marketing
Kronrod, Ann
-
2022
Persistent link: https://www.econbiz.de/10013258067
Saved in:
8
Audio and visual analytics in marketing and artificial empathy
Lu, Shasha
;
Kim, Hye-jin
;
Zhou, Yinghui
;
Xiao, Li
;
Ding, Min
-
2022
Persistent link: https://www.econbiz.de/10013258124
Saved in:
9
Marketing and firm value
Srinivasan, Shuba
;
Hanssens, Dominique M.
-
2022
Persistent link: https://www.econbiz.de/10013363609
Saved in:
10
Modeling dynamic relations among marketing and performance metrics
Pauwels, Koen
-
2018
Persistent link: https://www.econbiz.de/10011956414
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