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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Feng, Hui"
~subject:"Theory"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of the Academy of Marketing Science
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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