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language:"eng"
~isPartOf:"Enterprise & society : the international journal of business history"
~subject:"Theorie"
~subject:"United States"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Enterprise & society : the international journal of business history
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of marketing management : MM
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of the Academy of Marketing Science
14
International journal of forecasting
11
Journal of business-to-business marketing
11
Journal of marketing education : JME
11
American journal of agricultural economics
10
Marketing intelligence & planning
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The journal of business & industrial marketing
10
Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of business ethics : JOBE
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Journal of historical research in marketing
8
Australasian marketing journal
7
Marketing theory
7
Operations research
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The marketing review
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AMS review : official publication of the Academy of Marketing Science
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Cogent business & management
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European journal of marketing : EJM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Business horizons
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European journal of operational research : EJOR
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International business review : the official journal of the European International Business Academy
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International journal of business competition and growth : IJBCG
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Applied economics
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Electronic markets : the international journal on networked business
4
European research studies
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International journal of wine business research : IJWBR
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International marketing review
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Journal of financial services marketing : JFSM
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Journal of food products marketing
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1
The cult of convenience : marketing and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
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2
Logos on everest : commercial sponsorship of American expeditions, 1950-2000
Gross, Rachel S.
- In:
Enterprise & society : the international journal of …
22
(
2021
)
4
,
pp. 1067-1102
Persistent link: https://www.econbiz.de/10012705084
Saved in:
3
Mother nature as brand strategy : gender and creativity in Tampax advertising 2007-2009
Røstvik, Camilla Mørk
- In:
Enterprise & society : the international journal of …
21
(
2020
)
2
,
pp. 413-452
Persistent link: https://www.econbiz.de/10012243530
Saved in:
4
The business of daguerreotypy : strategies for a new medium
Verplanck, Anne
- In:
Enterprise & society : the international journal of …
16
(
2015
)
4
,
pp. 889-928
Persistent link: https://www.econbiz.de/10011552291
Saved in:
5
Alchemy in Eden : entrepreneurialism, branding, and food marketing in the United States, 1880 - 1920
Lonier, Terri
- In:
Enterprise & society : the international journal of …
11
(
2010
)
4
,
pp. 697-710
Persistent link: https://www.econbiz.de/10008760151
Saved in:
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