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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~language:"fra"
~language:"srp"
~person:"Balmer, John M. T."
~person:"Cavusgil, S. Tamer"
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Balmer, John M. T.
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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2
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
3
Recent changes in enterprise management and marketing practices in Romania
Naor, Jacob
- In:
European journal of marketing : EJM
20
(
1986
)
10
,
pp. 43-54
Persistent link: https://www.econbiz.de/10001071328
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