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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~language:"fra"
~language:"srp"
~person:"Piercy, Nigel"
~type:"article"
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing asset accounting
Piercy, Nigel
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
1
Persistent link: https://www.econbiz.de/10001071382
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Retailer marketing : informational strategies
Piercy, Nigel
- In:
European journal of marketing : EJM
17
(
1983
)
6
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001037590
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