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language:"eng"
~isPartOf:"European journal of marketing : EJM"
~language:"fra"
~language:"srp"
~subject:"Corporate marketing"
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European journal of marketing : EJM
Journal of business research : JBR
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The journal of product & brand management
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The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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