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language:"eng"
~isPartOf:"Foundations and trends in marketing : FTMKT"
~language:"fra"
~language:"srp"
~subject:"Marketing"
~subject:"World"
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Foundations and trends in marketing : FTMKT
European Journal of Marketing
462
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
108
European journal of marketing : EJM
80
International Journal of Bank Marketing
78
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Young Consumers
64
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
56
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Strategic Direction
54
Journal of historical research in marketing
52
European Business Review
50
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
Journal of macromarketing
46
Marketing intelligence & planning
46
Springer eBook Collection
46
Staff Paper
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of Research in Marketing and Entrepreneurship
38
The journal of business & industrial marketing
37
International Journal of Contemporary Hospitality Management
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
6
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1
Aesthetics in marketing
Hagtvedt, Henrik
-
2023
Persistent link: https://www.econbiz.de/10014457594
Saved in:
2
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013164036
Saved in:
3
Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
-
2022
Persistent link: https://www.econbiz.de/10012822077
Saved in:
4
Privacy and consumer empowerment in online advertising
Choi, W. Jason
;
Jerath, Kinshuk
-
2022
Persistent link: https://www.econbiz.de/10012822090
Saved in:
5
Language research in marketing
Kronrod, Ann
-
2022
Persistent link: https://www.econbiz.de/10013258067
Saved in:
6
Audio and visual analytics in marketing and artificial empathy
Lu, Shasha
;
Kim, Hye-jin
;
Zhou, Yinghui
;
Xiao, Li
;
Ding, Min
-
2022
Persistent link: https://www.econbiz.de/10013258124
Saved in:
7
Reflections of eminent marketing scholars
Iacobucci, Dawn
-
2022
Persistent link: https://www.econbiz.de/10013175776
Saved in:
8
Marketing and firm value
Srinivasan, Shuba
;
Hanssens, Dominique M.
-
2022
Persistent link: https://www.econbiz.de/10013363609
Saved in:
9
The rise of mobile marketing : a decade of research in review
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
-
2022
Persistent link: https://www.econbiz.de/10013485848
Saved in:
10
Modeling dynamic relations among marketing and performance metrics
Pauwels, Koen
-
2018
Persistent link: https://www.econbiz.de/10011956414
Saved in:
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