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~isPartOf:"Foundations and trends in marketing : FTMKT"
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Foundations and trends in marketing : FTMKT
SpringerLink / Bücher
138
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Springer eBook Collection
48
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
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Legends in marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Routledge studies in marketing
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Working paper / Department of Commerce, College of Business, Massey University
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Review of marketing research
11
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Developments in marketing science: proceedings of the Academy of Marketing Science
10
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Emerald insight
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Farmers' bulletin
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Palgrave Studies of Marketing in Emerging Economies
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Aesthetics in marketing
Hagtvedt, Henrik
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2023
Persistent link: https://www.econbiz.de/10014457594
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2
Studying healthcare from a marketing perspective
Iacobucci, Dawn
;
Popovich, Deidre
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2022
Persistent link: https://www.econbiz.de/10012822077
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3
Privacy and consumer empowerment in online advertising
Choi, W. Jason
;
Jerath, Kinshuk
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2022
Persistent link: https://www.econbiz.de/10012822090
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4
Reflections of eminent marketing scholars
Iacobucci, Dawn
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2022
Persistent link: https://www.econbiz.de/10013175776
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5
Social media analytics and its applications in marketing
Moon, Sangkil
;
Iacobucci, Dawn
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2022
Persistent link: https://www.econbiz.de/10013164036
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6
The rise of mobile marketing : a decade of research in review
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
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2022
Persistent link: https://www.econbiz.de/10013485848
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7
Language research in marketing
Kronrod, Ann
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2022
Persistent link: https://www.econbiz.de/10013258067
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8
Audio and visual analytics in marketing and artificial empathy
Lu, Shasha
;
Kim, Hye-jin
;
Zhou, Yinghui
;
Xiao, Li
;
Ding, Min
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2022
Persistent link: https://www.econbiz.de/10013258124
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9
Marketing and firm value
Srinivasan, Shuba
;
Hanssens, Dominique M.
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2022
Persistent link: https://www.econbiz.de/10013363609
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10
Modeling dynamic relations among marketing and performance metrics
Pauwels, Koen
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2018
Persistent link: https://www.econbiz.de/10011956414
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