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language:"eng"
~isPartOf:"Handbook of Islamic marketing"
~isPartOf:"Inside marketing : practices, ideologies, devices"
~language:"spa"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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1929-1959
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Ali, Abbas J.
1
Applbaum, Kalman
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El-Fatatry, Mohamed
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Ger, Güliz
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Khan, Tariq
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Handbook of Islamic marketing
Inside marketing : practices, ideologies, devices
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Marketing in the emerging markets of Islamic countries
10
Sustainable marketing, branding, and reputation management : strategies for a greener future
10
Developments in marketing science: proceedings of the Academy of Marketing Science
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Research at the marketing-entrepreneurship interface
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Reconnecting marketing to markets
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of research on Asian business
5
Handbook of research on marketing and corporate social responsibility
5
Making a difference through marketing : a quest for diverse perspectives
5
Modern healthcare marketing in the digital era
5
Proceedings series / American Marketing Association
5
Research handbook of marketing in emerging economies
5
The Oxford handbook of strategic sales and sales management
5
The Routledge companion to advertising and promotional culture
5
The SAGE handbook of marketing theory
5
The SAGE handbook of social media marketing
5
The brand challenge : adapting branding to sectorial imperatives
5
The handbook of marketing research : uses, misuses, and future advances
5
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ECONIS (ZBW)
11
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1
Broadening the marketing concept : service to humanity, or privatization of the public good?
Applbaum, Kalman
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 269-298)
.
2011
Persistent link: https://www.econbiz.de/10008938702
Saved in:
2
Flipping the neighborhood : biopolitical marketing as value creation for condos and lofts
Zwick, Detlev
;
Ozalp, Yesim
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 234-253)
.
2011
Persistent link: https://www.econbiz.de/10008938704
Saved in:
3
Marketing as surveillance : assembling consumers as brands
Pridmore, Jason
;
Lyon, David
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 115-136)
.
2011
Persistent link: https://www.econbiz.de/10008938708
Saved in:
4
"Market-things inside" : insights from Progressive Grocer (United States, 1929 - 1959)
Cochoy, Franck
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 58-84)
.
2011
Persistent link: https://www.econbiz.de/10008938710
Saved in:
5
The uses of use value : marketing, value creation, and the exigencies of consumption work
Foster, Robert John
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 42-57)
.
2011
Persistent link: https://www.econbiz.de/10008938711
Saved in:
6
Marketing as a monstrosity : the impossible place between culture and economy
Slater, Don
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10008938712
Saved in:
7
Islam, consumption and marketing : going beyond the essentialist approaches
Sandıkcı, Özlem
;
Ger, Güliz
- In:
Handbook of Islamic marketing
,
(pp. 484-501)
.
2011
Persistent link: https://www.econbiz.de/10009349630
Saved in:
8
The future of Islamic branding and marketing : a managerial perspective
Temporal, Paul
- In:
Handbook of Islamic marketing
,
(pp. 465-483)
.
2011
Persistent link: https://www.econbiz.de/10009349631
Saved in:
9
A digital media approach to Islamic marketing
El-Fatatry, Mohamed
;
Lee, Stephen
;
Khan, Tariq
; …
- In:
Handbook of Islamic marketing
,
(pp. 338-360)
.
2011
Persistent link: https://www.econbiz.de/10009349640
Saved in:
10
An international marketing strategy perspective on Islamic marketing
Prokopec, Sonja
;
Kurdy, Mazen
- In:
Handbook of Islamic marketing
,
(pp. 208-225)
.
2011
Persistent link: https://www.econbiz.de/10009349673
Saved in:
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