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language:"eng"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~language:"lat"
~person:"Banerjee, Saikat"
~person:"Dash, Sampada Kumar"
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Banerjee, Saikat
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Mohamed Azmi Ahmad Hassali
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Health marketing quarterly
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Asia-Pacific research and training network on trade working paper series
1
The Indian economic journal
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ECONIS (ZBW)
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
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2
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
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