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language:"eng"
~isPartOf:"Inside marketing : practices, ideologies, devices"
~language:"spa"
~source:"econis"
~subject:"Marketing theory"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Inside marketing : practices, ideologies, devices
Developments in marketing science: proceedings of the Academy of Marketing Science
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History of marketing thought ; Volume 3
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Major theoretical debates and contemporary issues in marketing theory
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Continuing to broaden the marketing concept : making the world a better place
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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Does marketing need reform? : fresh perspectives on the future
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Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
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Handbook of contemporary marketing in China : theories and practices
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Handbook of management under uncertainty
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Handbook of qualitative research methods in marketing
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Handbook of relationship marketing
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International Management
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International marketing ; Vol. 1
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Lecture notes in economics and mathematical systems : LNEMS
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Macromarketing - a global focus ; Vol. 1
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Macromarketing - a global focus ; Vol. 4
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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Promotional culture and convergence : markets, methods, media
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Research handbook on political economy and law
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Strategic uses of social media for improved customer retention
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The Oxford handbook of critical management studies
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The development of critical perspectives in marketing
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University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
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Marketing as a monstrosity : the impossible place between culture and economy
Slater, Don
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 23-41)
.
2011
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