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language:"eng"
~isPartOf:"Inside marketing : practices, ideologies, devices"
~language:"spa"
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Betriebliche Wertschöpfung
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Foster, Robert John
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Inside marketing : practices, ideologies, devices
Building corporate identity, image and reputation in the digital era
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Creating a sustainable competitive position : ethical challenges for international firms
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
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Sustainable luxury : managing social and environmental performance in iconic brands
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The Routledge companion to strategic marketing
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The uses of use value : marketing, value creation, and the exigencies of consumption work
Foster, Robert John
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 42-57)
.
2011
Persistent link: https://www.econbiz.de/10008938711
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