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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Donthu, Naveen"
~subject:"Marketing academia"
~subject:"Marktforschung"
~subject:"Value creation"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
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