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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Yildirim, Gokhan"
~subject:"United States"
~subject:"Unternehmenserfolg"
~subject:"Welt"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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