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language:"eng"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising effects"
~subject:"Social Web"
~subject:"Vergleich"
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Albers, Sönke
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
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4
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Advertising in developing and emerging countries : the economic, political and social context
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1
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
3
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
4
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
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