//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Social Web"
~subject:"Vergleich"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Vergleich
Direct marketing
2
Direktmarketing
2
Advertising
1
Advertising effects
1
Cognition
1
Comparison
1
Computerspiel
1
Data protection
1
Datenschutz
1
Japan
1
Kognition
1
Mobile communications
1
Mobilkommunikation
1
OTC pharmaceuticals
1
Rezeptfreies Arzneimittel
1
Social contract
1
Sozialvertrag
1
Video game
1
Website
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Gross, Michelle
1
Huh, Jisu
1
Lueck, Jennifer
1
Suzuki-Lambrecht, Yoshikazu
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Health marketing quarterly
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Advertising in developing and emerging countries : the economic, political and social context
1
Direct store delivery : concepts, applications and instruments
1
European journal of operational research : EJOR
1
Handbook of social media management : value chain and business models in changing media markets
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of business information systems : IJBIS
1
International journal of nonprofit and voluntary sector marketing
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of combinatorial optimization
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management international review : mir ; journal of international business
1
Marketing intelligence & planning
1
NET Institute Working Paper
1
Sloan working papers
1
The strategic enterprise
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->