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language:"eng"
~isPartOf:"Journal of business research : JBR"
~language:"und"
~person:"Cardinali, Silvio"
~person:"Chae, Heeju"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Marketing
2
ASMR marketing
1
Bekleidungsindustrie
1
Brand management
1
Clothing industry
1
Commitment
1
Consumer behavior
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Consumers
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Cross-cultural
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Culture
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Economies
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Fashion
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Fashion brands
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International marketing
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Internationales Marketing
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Cardinali, Silvio
Chae, Heeju
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Journal of business research : JBR
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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
2
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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