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language:"eng"
~isPartOf:"Journal of business research : JBR"
~person:"Woodside, Arch G."
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"World"
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SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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Interventions as experiments : connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income equality, and guns
Woodside, Arch G.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 212-218
Persistent link: https://www.econbiz.de/10012285923
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