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language:"eng"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Lee, Angela Y."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The bright side of impulse : depletion heightens self-protective behavior in the face of danger
Lisjak, Monika
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10010381006
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Value from regulatory construal fit : the persuasive impact of fit between consumer goals and message concreteness
Lee, Angela Y.
;
Keller, Punam Anand
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
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pp. 735-747
Persistent link: https://www.econbiz.de/10003945090
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