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language:"eng"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Theory"
~subject:"Werbung"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
European journal of operational research : EJOR
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LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Sarkar, Mainak
;
De Bruyn, Arnaud
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 80-95
Persistent link: https://www.econbiz.de/10012502848
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2
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
3
Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 27-37
Persistent link: https://www.econbiz.de/10010509552
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