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language:"eng"
~isPartOf:"Journal of marketing"
~isPartOf:"Staff Paper"
~language:"deu"
~language:"zho"
~subject:"Marketing"
~subject:"Shareholder value"
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Marketing
Shareholder value
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6
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Kumar, V.
7
Kyle, Steven C.
4
Minten, Bart
4
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3
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Tomek, William G.
3
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2
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2
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2
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2
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2
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2
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2
How, R. Brian
2
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2
Kannan, P. K.
2
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2
Mahajan, Vijay
2
Moorman, Christine
2
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2
Nath, Pravin
2
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2
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1
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1
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1
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1
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1
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Journal of marketing
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SpringerLink / Bücher
391
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162
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124
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121
Industrial marketing management : the international journal for industrial and high-tech firms
111
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88
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80
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76
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68
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66
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61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
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55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
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46
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45
Journal of business-to-business marketing
43
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41
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39
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39
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38
The journal of business & industrial marketing
37
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36
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36
essentials
36
Journal of business ethics : JOBE
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
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34
Journal of Islamic marketing : JIMA
33
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32
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of strategic marketing
31
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29
The marketing review
29
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ECONIS (ZBW)
60
EconStor
44
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
3
What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
4
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
5
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
Saved in:
6
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
7
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
8
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
9
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
10
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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