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language:"eng"
~isPartOf:"Journal of marketing"
~isPartOf:"Staff Paper"
~language:"deu"
~language:"zho"
~subject:"Performance-Messung"
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Performance-Messung
Marketing
104
Marketing management
18
Marketingmanagement
18
USA
10
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10
Crop Production/Industries
6
Demand and Price Analysis
5
Firm performance
5
Livestock Production/Industries
5
Unternehmenserfolg
5
Agribusiness
4
Brand management
4
Consumer behaviour
4
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4
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Führungskräfte
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Konsumentenverhalten
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Kundenzufriedenheit
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Managers
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Markenführung
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Performance measurement
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Public Economics
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marketing
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Capital income
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Decision
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Kapitaleinkommen
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Risk and Uncertainty
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Shareholder Value
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Shareholder value
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Abela, Andrew V.
1
Day, George S.
1
Jayachandran, Satish
1
Krasnikow, Alexander
1
Kumar, V.
1
Moorman, Christine
1
O'Sullivan, Don
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Journal of marketing
Staff Paper
Industrial marketing management : the international journal for industrial and high-tech firms
6
SpringerLink / Bücher
4
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Journal of business research : JBR
3
Journal of marketing management : MM
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Business performance measurement : unifying theories and integrating practice
2
European journal of marketing : EJM
2
Evolving and emerging issues in marketing strategy
2
Foundations and trends in marketing : FTMKT
2
Gabler Research
2
International journal of business excellence
2
International journal of contemporary hospitality management
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Report / Marketing Science Institute
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Australasian marketing journal
1
Benchmarking : an international journal ; BIJ
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business analytics and cyber security management in organizations
1
Business horizons
1
Business performance measurement : theory and practice
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Cogent business & management
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Data envelopment analysis : a handbook of empirical studies and applications
1
Does marketing need reform? : fresh perspectives on the future
1
EuroMed journal of business
1
European financial management : the journal of the European Financial Management Association
1
European journal of marketing
1
European management journal
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
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1
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
2
Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
Saved in:
3
The relative impact of marketing, research-and-development, and operations capabilities on firm performance
Krasnikow, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003709039
Saved in:
4
Marketing performance measurement ability and firm performance
O'Sullivan, Don
;
Abela, Andrew V.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 79-93
Persistent link: https://www.econbiz.de/10003557060
Saved in:
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