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language:"eng"
~isPartOf:"Journal of marketing"
~language:"fra"
~language:"srp"
~subject:"Marketing"
~subject:"World"
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Marketing
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Marketing management
18
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18
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5
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5
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4
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Kumar, V.
7
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3
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3
Morgan, Neil A.
3
Rego, Lopo L.
3
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2
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2
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2
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1
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1
Balachander, S.
1
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1
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1
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1
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1
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Journal of marketing
Journal of business research : JBR
163
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
111
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
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52
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46
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46
Springer eBook Collection
46
Staff Paper
44
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43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
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37
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36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of business ethics : JOBE
35
Journal of Islamic marketing : JIMA
33
AMS review : official publication of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of strategic marketing
31
Premier reference source
30
The marketing review
29
Journal of marketing research : JMR
27
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27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of advertising research
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
Legends in marketing
21
Asia Pacific journal of marketing and logistics
20
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ECONIS (ZBW)
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
3
What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
4
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
5
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
Saved in:
6
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
7
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
8
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
9
My reflections on publishing in Journal of Marketing
Kumar, V.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
Saved in:
10
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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