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language:"eng"
~isPartOf:"Journal of marketing"
~subject:"Markenimage"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Einführung"
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of forecasting
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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American journal of agricultural economics
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Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
2
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
3
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
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