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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Maciariello, Joseph"
~subject:"Strategic management"
~subject:"Theory"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of the Academy of Marketing Science
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Marketing and innovation in the Drucker Management System
Maciariello, Joseph
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003830101
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