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language:"eng"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Abratt, Russell"
~subject:"Arbeitsmarkt"
~subject:"Consumer behaviour"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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