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language:"eng"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Direct marketing
3
Direktmarketing
3
Agrarproduktion
1
Agricultural production
1
Arzneimittel
1
Betriebliche Wertschöpfung
1
Consumer behaviour
1
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Großbritannien
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Aufsatz in Zeitschrift
Hochschulschrift
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English
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Barnes, Bradley R.
1
Carrigan, Marylyn
1
De Mare, Irma
1
Guido, Gianluigi
1
Lindgreen, Adam
1
McEachern, Morven G.
1
Miraglia, Stefano
1
Palihawadana, Dayananda
1
Prete, M. Irene
1
Reast, Jon D.
1
Spickett-Jones, Graham
1
Szmigin, Isabelle
1
Warnaby, Gary
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Journal of marketing management : MM
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Quantitative marketing and economics : QME
3
The journal of law & economics
3
The journal of personal selling & sales management : JPSSM
3
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ECONIS (ZBW)
3
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1
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi
;
Prete, M. Irene
;
Miraglia, Stefano
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
Saved in:
2
Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.
;
Lindgreen, Adam
;
Palihawadana, Dayananda
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
Saved in:
3
Thinking locally, acting locally? : conscious consumers and farmers' markets
McEachern, Morven G.
;
Warnaby, Gary
;
Carrigan, Marylyn
; …
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003995601
Saved in:
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