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language:"eng"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Theory"
~subject:"Werbung"
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Werbung
Arzneimittel
5
Direct marketing
5
Direktmarketing
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Pharmaceuticals
5
Advertising
4
Advertising effects
4
Werbewirkung
4
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pharmaceutical advertising
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Direct to consumer pharmaceutical communications
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Ball, Jennifer G.
1
Davis, Joel J.
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Delbaere, Majorie
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
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Isaacson, Sandra M.
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Iyer, Rajesh
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Mackert, Michael
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
European journal of operational research : EJOR
5
Journal of business research : JBR
4
NBER Working Paper
4
NBER working paper series
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Thünen-series of applied economic theory : working paper
3
Direct marketing : an international journal
2
Econometric models in marketing
2
Electronic commerce research and applications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic behavior & organization : JEBO
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
2
Tinbergen Institute research series
2
Working paper / National Bureau of Economic Research, Inc.
2
Advertising in a multimedia age
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
BETA-publikatie
1
Berkeley Center for Law & Technology Research Paper
1
Cogent business & management
1
Computational Management Science : CMS
1
Contemporary economics
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Discussion paper / Centre for Economic Policy Research
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Discussion papers
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Emory Law and Economics Research Paper
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
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1
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
2
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
3
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
4
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
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