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language:"eng"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~person:"Brown, Stephen"
~person:"Ferrell, Odies C."
~person:"Koschnick, Wolfgang J."
~person:"Laczniak, Gene R."
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Brown, Stephen
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
AMS review : official publication of the Academy of Marketing Science
5
Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of business research : JBR
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Journal of historical research in marketing
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Journal of marketing education : JME
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Routledge interpretive marketing research
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Arts and the market
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Business and politics : B&P
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Consumer research and policy series
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European journal of marketing : EJM
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Handbook of research on marketing and corporate social responsibility
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Macromarketing - a global focus ; Vol. 2
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Marketing
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Marketing and the common good : essays from Notre Dame on societal impact
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Memorable customer experiences : a research anthology
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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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