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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"nor"
~person:"Homburg, Christian"
~person:"Kerin, Roger A."
~person:"Lindgreen, Adam"
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Homburg, Christian
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
5
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
McGraw-Hill/Irwin series in marketing
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Journal of Business & Industrial Marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Advances in electronic marketing
1
Always learning
1
BestMasters
1
Food and agricultural marketing series
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing Intelligence & Planning
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Marketing strategy organization and implementation
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McGraw-Hill Irwin series in marketing
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
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Series: Management know-how / M
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Structure and dynamics of the German Mittelstand
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The Irwin/McGraw-Hill series in marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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2
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
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