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language:"eng"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Hwang, Minha"
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book review"
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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