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language:"eng"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
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Marketing intelligence & planning
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20
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11
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10
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8
European journal of marketing : EJM
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American journal of agricultural economics
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Journal of Islamic marketing : JIMA
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ECONIS (ZBW)
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1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
3
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
4
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
5
Marketing cases
Harker, Michael
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009526345
Saved in:
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