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language:"eng"
~isPartOf:"Marketing intelligence & planning"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
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Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
2
Marketing cases
Harker, Michael
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009526345
Saved in:
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