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language:"eng"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Pharmaindustrie"
~subject:"Theory"
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Kalwani, Manohar U.
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Marketing letters : a journal of research in marketing
Health marketing quarterly
14
European journal of operational research : EJOR
5
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Thünen-series of applied economic theory : working paper
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Direct marketing : an international journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Advertising in developing and emerging countries : the economic, political and social context
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Faculteit der Economische en Toegepaste Economische Wetenschappen
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Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
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Freiberger Arbeitspapiere
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From Little's law to marketing science : essays in honor of John D.C. Little
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GATE Working Paper 1331
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Handbook of quantitative supply chain analysis : modeling in the e-business era
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IEEE transactions on engineering management : EM
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
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2
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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