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language:"eng"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~language:"pol"
~language:"ron"
~person:"Aaker, David A."
~person:"Piercy, Nigel"
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Aaker, David A.
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Strategic marketing
Cravens, David W.
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Piercy, Nigel
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2006
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8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
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Strategic marketing
Cravens, David W.
;
Piercy, Nigel
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Piercy, Nigel
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2003
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7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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