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language:"eng"
~isPartOf:"Series / American Marketing Association"
~subject:"Entrepreneurship"
~subject:"Markenführung"
~subject:"SME"
~subject:"Theorie"
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Entrepreneurship
Markenführung
SME
Theorie
Marketing
16
USA
8
United States
8
Marketing management
7
Marketingmanagement
7
Theory
6
Absatz
5
Consumer behaviour
5
Konsumentenverhalten
5
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
07.08.1988
1
Absatzforschung
1
Absatzplanung
1
Absatzwege
1
Ausbildung
1
Berufsbildung
1
Betriebswirtschaftliche Ausbildung
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Kaufmann
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Book / Working Paper
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2
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English
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Belk, Russell W.
1
Douglas, Susan P.
1
King, Robert L.
1
Lusch, Robert F.
1
Murphy, Patrick E.
1
Shimp, Terence A.
1
Institution
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American Marketing Association
6
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
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Series / American Marketing Association
Journal of business research : JBR
33
Journal of research in marketing and entrepreneurship : JRME
28
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of strategic marketing
16
SpringerLink / Bücher
15
Journal of research in marketing and entrepreneurship
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of forecasting
11
European journal of marketing : EJM
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
The journal of product & brand management
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
International journal of entrepreneurship and innovation management
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of marketing management : MM
8
Springer eBook Collection
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business history
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing intelligence & planning
7
Marketing theory
7
Operations research
7
Cogent business & management
6
International journal of islamic marketing and branding
6
Journal of macromarketing
6
Journal of marketing education : JME
6
AMA educators' proceedings
5
Discussion paper / Center for Economic Research, Tilburg University
5
EBSCOhost eBook Collection
5
ERIM report series research in management
5
Eurasian studies in business and economics
5
European journal of operational research : EJOR
5
Global business & economics anthology
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of small business and enterprise development
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
6
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1
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
2
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
3
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
4
1984 AMA educators' proceedings
Belk, Russell W.
(
contributor
)
-
American Marketing Association
-
1984
Persistent link: https://www.econbiz.de/10001548951
Saved in:
5
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
Saved in:
6
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
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