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language:"eng"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The marketing review"
~person:"Burt, Steve"
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A critical account of the process of branding : towards a synthetis
El-Amir, Ayman
;
Burt, Steve
- In:
The marketing review
10
(
2010
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003963420
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