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language:"eng"
~isPartOf:"TILEC discussion paper"
~person:"Bate, Roger"
~person:"Goldman, Dana P."
~person:"Jin, Ginger Zhe"
~person:"Starc, Amanda"
~person:"Suppliet, Moritz"
~subject:"Fernsehwerbung"
~subject:"Product quality"
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Fernsehwerbung
Product quality
Arzneimittel
2
Arzneimittelmarkt
2
Pharmaceutical industry
2
Pharmaceutical market
2
Pharmaceuticals
2
Pharmaindustrie
2
2007-2010
1
Brand
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Brand architecture
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Brand image
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Brand management
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Deutschland
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Germany
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Markenarchitektur
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Markenartikel
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Preismanagement
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Preisregulierung
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Price regulation
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Pricing strategy
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Produktqualität
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Regulation
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Regulierung
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empirical io
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marketing
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pharmaceuticals
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regulation
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umbrella branding
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Bate, Roger
Goldman, Dana P.
Jin, Ginger Zhe
Starc, Amanda
Suppliet, Moritz
Schaumans, Catherine
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TILEC discussion paper
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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NBER working paper series
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Journal of health economics
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AEI Economic Policy Working Paper
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz
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2017
Persistent link: https://www.econbiz.de/10011734578
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