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language:"eng"
~isPartOf:"Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste"
~language:"bul"
~subject:"Marketingtheorie"
~subject:"Welt"
~type_genre:"Konferenzschrift"
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Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
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2012
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