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language:"eng"
~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~language:"bul"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
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12
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Eagle, Lynne C.
8
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Working paper / Department of Commerce, College of Business, Massey University
Working paper / National Bureau of Economic Research, Inc.
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
12
Springer Proceedings in Business and Economics
10
Faculty & research / Insead : working paper series
9
ERIM report series research in management
8
Marketing theory and applications
8
Proceedings series / American Marketing Association
8
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Working papers / Harvard Business School, Division of Research
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Discussion paper / Center for Economic Research, Tilburg University
7
Rotterdam Institute for Business Economic Studies
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
6
Discussion paper / Centre for Economic Policy Research
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
Series / American Marketing Association
6
Springer eBook Collection
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Meddelanden från Svenska Handelshögskolan
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SpringerLink / Bücher
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Developments in marketing science: proceedings of the Academy of Marketing Science
4
Global business & economics anthology
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Journal of marketing management : MM
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Policy research working paper : WPS
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Report / Marketing Science Institute
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AMA educators' proceedings
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Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
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CESifo working papers
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Simon Business School working paper
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Staff paper / Department of Agricultural, Resource, and Managerial Economics, Cornell University
3
Working paper / Indian Institute of Management, Ahmedabad
3
Working papers / Centre for Market driven Innovations : WP
3
ZEW discussion papers
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ECONIS (ZBW)
12
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1
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
2
Market orientation, marketing innovation as performance drivers : extending the paradigm
Shergill, Gurvinder S.
;
Nargunkar, Rejendra
-
2005
Persistent link: https://www.econbiz.de/10003048629
Saved in:
3
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
4
An investigation of marketing standardisation strategies
Chung, Henry F. L.
-
2005
Persistent link: https://www.econbiz.de/10003332240
Saved in:
5
An investigation of marketing decision-making strategies : the experience of New Zealand companies
Chung, Henry F. L.
-
2004
Persistent link: https://www.econbiz.de/10002084551
Saved in:
6
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
7
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
8
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
9
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
10
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
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