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Marketing
8
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Working paper / National Bureau of Economic Research, Inc.
16
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NBER working paper series
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Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
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1
Complementarities in performance between product innovation, marketing innovation and cooperation with clients
Rebane, Tanel
-
2018
Persistent link: https://www.econbiz.de/10011924881
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2
The role of marketing departments in entrepreneurial firms and its impact on the market orientation-performance relationship
Merlo, Omar
(
contributor
);
Bell, Simon
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003491100
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3
Intellectual property and marketing
Philipson, Tomas J.
;
Lakdawalla, Darius
-
2006
Persistent link: https://www.econbiz.de/10010434771
Saved in:
4
Modeling the "Three C's" : a multiple choice experiment approach
Brazell, Jeff D.
;
Devinney, Timothy Michael
;
Midgley, …
-
1998
Persistent link: https://www.econbiz.de/10000983092
Saved in:
5
Understanding institutional designs within marketing value chains
Carson, Stephen
;
Devinney, Timothy Michael
;
Dowling, …
-
1998
Persistent link: https://www.econbiz.de/10000983094
Saved in:
6
An empirical study on marketing effectiveness : comparing Singapore, Australia and New Zealand
Schoch, Herbert Paul
;
Ghosh, B. C.
-
1996
Persistent link: https://www.econbiz.de/10000934211
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7
BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000885243
Saved in:
8
Bayesian vector autoregression : a new approach for modeling competitive dynamics in category management
Curry, David J.
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000848318
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