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language:"eng"
~language:"bul"
~subject:"Advertising"
~subject:"Corporate Social Responsibility"
~subject:"Theorie"
~type_genre:"Bibliography included"
~type_genre:"Konferenzschrift"
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Advertising
Corporate Social Responsibility
Theorie
Marketing
317
Marketingmanagement
56
Marketing management
55
Marketingtheorie
49
Marketing theory
47
Welt
43
World
43
Consumer behaviour
42
Konsumentenverhalten
42
Management
41
Theory
40
Marktforschung
34
Market research
33
Kongress
31
USA
28
United States
27
Werbung
18
Entrepreneurship
16
Beziehungsmarketing
15
Deutschland
15
Entrepreneurship approach
15
Relationship marketing
15
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14
Corporate social responsibility
13
Dienstleistung
13
Germany
13
Innovation
13
Online-Marketing
13
Digitalisierung
12
Digitization
12
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12
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12
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12
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12
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12
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11
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11
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62
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1
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Bibliography included
Konferenzschrift
Article in journal
561
Aufsatz in Zeitschrift
561
Graue Literatur
147
Non-commercial literature
147
Working Paper
127
Arbeitspapier
122
Aufsatz im Buch
110
Book section
110
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102
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100
Collection of articles of several authors
96
Sammelwerk
96
Aufsatzsammlung
77
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37
Glossary included
37
Conference proceedings
28
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22
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21
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17
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17
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13
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13
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11
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10
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10
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9
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9
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8
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7
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7
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7
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7
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6
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6
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5
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5
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5
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360
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6
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1
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Andersen, Mikael Skou
2
Deissenberg, Christophe
2
Hartl, Richard F.
2
Hennig-Thurau, Thorsten
2
Hildebrandt, Lutz
2
Kardes, Frank R.
2
Sprenger, Rolf-Ulrich
2
Albers, S.
1
Albers, Sönke
1
Albrychiewicz-Słocińska, Anna
1
Allenby, Greg M.
1
Altınbaṣak-Farina, İpek
1
Alvarez Mourey, James
1
Antlová, Klára
1
Arnold, Todd J.
1
Backhaus, Klaus
1
Baker, Stacey Menzel
1
Baumol, William J.
1
Belliger, Andréa
1
Bloemer, Johanna M.
1
Boenigk, Michael
1
Bosangit, Carmela
1
Brady, Michael K.
1
Braun, Gerhard O.
1
Burnaz, Sebnem
1
Buzzell, Robert Dow
1
Bylok, Felicjan
1
Cammann, Lüder
1
Carrigan, Marylyn
1
Chládková, Helena
1
Cichobłaziński, Leszek
1
Cron, William L.
1
Cutright, Keisha
1
Davis, Harry L.
1
Douglas, Susan P.
1
Gardner, David
1
Gaul, Wolfgang
1
Gee, J. M. Alec
1
George, David
1
Green, Paul E.
1
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American Marketing Association
15
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
European Marketing Academy
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Deutsche Stiftung für Internationale Entwicklung
1
Economist Conference Unit <London>
1
Edward Elgar Publishing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
International Conference Liberec Economic Forum <15., 2021, Liberec>
1
International Conference on Governance, Fraud, Ethics and Social Responsibility <7., 2016, Istanbul>
1
International Conference on Management "Leadership, innovativeness and entrepreneurship in a sustainable economy" <8th, 2018, Częstochowa>
1
International Conference on Management "Zero Waste Management and Circular Economy" <2021, Brünn>
1
International Geographical Union / Commission on Urban Development and Urban Life
1
International Marketing Conference <1986, Singapur>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
International Workshop on Traditional Marketing Systems <1992, Feldafing>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Mendelova Univerzita / Provozně-ekonomická fakulta
1
Scientific Conference on Innovation, Leadership & Entrepreneurship - Challenges of Modern Economy <2015, Dubrovnik>
1
Seminar on Business to Business Marketing <211, 1997, Wien>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1987, Toronto>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Symposium on Research in Marketing and Entrepreneurship <1992, Fontainebleu; Chicago, Ill.>
1
Technická univerzita v Liberci / Ekonomická fakulta
1
Warwick Business School
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
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AMA educators' proceedings
2
ESOMAR publication series
2
International studies in environmental policy making
2
Proceedings series / American Marketing Association
2
Series / American Marketing Association
2
A Ronald Press Publication
1
AMA educators proceedings
1
Abhandlungen Anthropogeographie
1
Accounting, finance, sustainability, governance & fraud: theory and application
1
Advances in Computational Management Science
1
Advances in computational management science
1
Advertising and consumer psychology
1
Approaches to semiotics
1
EMAC Conference
1
Economics, cognition, and society
1
Ethics and morality in consumption : interdisciplinary perspectives
1
Europäische Kulturen in der Wirtschaftskommunikation
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
International series in operations research & management science
1
International series in quantitative marketing : ISQM
1
Jahrbuch der KMU-Forschung
1
Lecture notes in economics and mathematical systems : LNEMS
1
Prentice-Hall International editions
1
Report / Marketing Science Institute
1
Research colloquium / Harvard Business School
1
SpringerLink / Bücher
1
UIC marketing and entrepreneurship research series
1
Wiley series in probability and statistics
1
[ESOMAR publication series / European Society for Opinion and Marketing Research / European Society for Opinion and Marketing Research
1
[GDI-Schriften
1
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ECONIS (ZBW)
62
USB Cologne (EcoSocSci)
1
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Liberec Economic Forum 2021 : proceedings of the 15th International Conference
Antlová, Klára
(
ed.
);
Semerádová, Tereza
(
ed.
)
-
International Conference Liberec Economic Forum <15., …
;
…
-
2021
-
1st edition
Persistent link: https://www.econbiz.de/10012693083
Saved in:
2
Zero waste management and circular economy : 10th International Conference on Management : conference proceedings : June 10, 2021 Mendel University in Brno Czech Republic
Stojanová, Hana
(
ed.
);
Chládková, Helena
(
ed.
)
-
International Conference on Management "Zero Waste …
;
…
-
2021
Persistent link: https://www.econbiz.de/10013162506
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
5
"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan
(
ed.
);
Albrychiewicz-Słocińska, Anna
(
ed.
)
-
International Conference on Management "Leadership, …
-
2018
Persistent link: https://www.econbiz.de/10012155142
Saved in:
6
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
8
Ethics, social responsibility and sustainability in marketing
Altınbaṣak-Farina, İpek
(
ed.
);
Burnaz, Sebnem
(
ed.
)
-
International Conference on Governance, Fraud, Ethics …
-
2019
Persistent link: https://www.econbiz.de/10012024710
Saved in:
9
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
10
The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10012606579
Saved in:
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