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language:"eng"
~language:"fra"
~person:"Homburg, Christian"
~person:"Lamb, Charles W."
~subject:"Austria"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
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2004
Persistent link: https://www.econbiz.de/10013430643
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