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language:"eng"
~language:"nor"
~person:"Homburg, Christian"
~person:"Kerin, Roger A."
~person:"Lindgreen, Adam"
~subject:"Firm performance"
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Homburg, Christian
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
2
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
3
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
Persistent link: https://www.econbiz.de/10013430643
Saved in:
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